There is no better way to say ‘don’t call me’ to your customers than making them call an 08evil number. This includes 0845, 0844, 0870 and 0871 numbers, which if you haven’t guessed we prefer to call 08evil numbers or ‘Devil Numbers’. 0800 and 0808 numbers were not initially evil but their benefits have been greatly erroded by mobile companies charging for calls.
For a while now we have stopped issuing 08evil numbers to our customers. These numbers were good back in 2001 when you wanted to have a number that wasn’t tied to a particular location. But with services like Voxhub based on VoIP there is no current benefit or need to have an 08evil number, in fact there are now more negatives, so that means you should definitely steer clear.
Things you should know about 08evil numbers:
- Callers pay extortionate costs to call those numbers from mobiles, from 10p to 75p per minute.
- Consumer confidence is low, they don’t like calling them.
- 03 numbers provide a great alternative.
If I haven’t already given you enough reason to transition from 08evil numbers, you should consider that Ofcom has completed the initial consultation into non-geographic numbers and the findings were not good.
You can read it for yourself, but whilst the possible changes are not 100% clear at the moment the chances are that things are going to change.
The consultation hints at the following. If you have an 08evil number:
- You will most likely have to pay more to operate it in the future.
- People will probably not want to call you!
- You should use an 03 number.
The biggest resistance to change in the market, is amongst the providers that rely on the revenue from 08evil numbers. Whilst we sympathise with them, this is no reason to continue with something that is clearly not working.
In one of our next posts we will be detail our suggestions on moving away from 08evil numbers, but if you haven’t guessed from our previous points, one strategy is to get an 03 number.
If you have been affected by anything you have read in this post, please call 020 3030 3030.